Can we love people who are not loving in return? Do hurtful people, lacking in respect and decency, deserve kindness? Is there a way to be truthful and kind to those who are not thoughtful or principled? Loving the lovable is easy, especially if we are feeling good. Being respectful, kind, and inspiring to people we approve of is rewarding. However, showing patience and compassion to those who are undeserving can be challenging.